Posted on August 10th, 2008 by www.brennemanairplane.net
You’ve been spending years in creating the perfect product that would end all miseries and solve problems. If only your target audience would be able to know about it then you’ll have a product that would blow everyone’s minds!
So what’s next? How do you market your innovation to your target customers? How do you prepare for your marketing efforts?
Let’s face it. Marketing and promotions need a totally different species of people. Your technical staff and engineers who came up with the novel product will more than likely have less know-how on the business side of the project. let alone how to promote it to potential customers. Read the rest of this entry »
Posted on August 8th, 2008 by www.brennemanairplane.net
The thing I hate most about sales people is the fact that after they have closed the deal, you will never hear anything from them ever again.
I recently bought a washer and their advertising flyer says that I get a flat iron and a hamper if I buy it in cash. Since I needed one and I had cash that time, I bought the machine. I got the flat iron all right, but since they ran out of stock of hampers, they promised to send it to me. It has been a month now but no hamper. Read the rest of this entry »
Posted on April 6th, 2008 by www.brennemanairplane.net
In a shaky stock market environment, there is no better place to turn than the defense contractors. Leading the S&P index by about 20% in 2008 (the 8th straight year of better relative performance), the so-called “big five” have their work cut out for them in 2008 and beyond. It is pretty much a foregone conclusion that defense spending will increase this year.
With high global threat levels, the United States defense budget has historically increased regardless of the presidential party in power. Don’t listen to the fools that tell you a democrat president will cut the defense budget, that is simply not true. The funding put into homeland security as well as our defense budget is set to increase (President Bush recently introduced a $3.1 trillion dollar budget) regardless of the War on Terror’s outcome, and the big five defense firms are set to benefit. Read the rest of this entry »